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For those companies who have never been involved in motorsport marketing It may seem like a very expensive cost without any effective measurable mechanism. Some cynically say that it’s simply putting a sticker on a car; boat or motorcycle and watching it race round in circles. This shows a clear lack of understanding and gives every evidence of a company with limited marketing skills.
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For any progressive company, correct marketing is essential. The way your company is viewed will be the difference between profit and loss
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Motorsport is a powerful backbone in any company’s marketing package, especially when supported by intelligently targeted campaigns. The recent Vodafone tie-in with F1 and other motorsport events demonstrates this well, illustrating a prime example of relational marketing. At most televised events Vodafone’s logo can be seen clearly and as such is planted safely in the viewers subconscious.
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If a successful company like Vodafone sees motorsport as a means to assisting them meet their targets then the adage of “just a sticker on a car” must be wrong.
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Motorsport is progressive and exciting with a hint of danger; an association which many companies would like to have. Darack Motorsport Ltd can work with your marketing team to make that happen.
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With the right investment and using the right race teams, a partnership can pay dividends.
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