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Many options are available to maximise return of expenditure. Race Weekends can be very powerful marketing and sales tools especially when inviting VIP’s to join your team.
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In some formulas the thrill can be enhanced by giving passenger rides. There is very little to match the experience of being driven fast by a professional race driver. (The journey home never quite feels the same.)
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At the right level, at the right event and with the right team, your client can experience all day entertainment including hospitality, climaxing with watching the race itself.
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Visiting a motorsport event provides great opportunities as most events last all day. Your clients are available to you in a relaxed environment, allowing the building of relationships.
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